Well, hell. It was no secret things were going downhill with the media anyway. Once the persistent voice of truth in the face of power, the mainstream media has become a joke, primarily useful in their ability to create nice photo ops for Hollywood and politians. They may not be sneaking into war zones anymore but let’s give them credit: nobody can say they haven’t done a damn good job covering Kim Kardashian’s pregnancy.
Things aren’t what they used to be, but it was okay until the Weather Channel up and decided to start naming snowstorms. And this isn’t just a weird little nickname that somehow stuck to the storm. This is a concerted effort on the part ofthe Weather Channel to begin naming snowstorms. They started off by naming the snowstorm that is happening now in the New York City area ‘Nemo’ (reason: unclear).
Rest assured, however, the media’s intentions are irreproachable’ as usual. In this case, the reasons are purely humanitarian.
“The fact is, a storm with a name is easier to follow,” Bryan Norcross, Weather Channel anchor, graciously explained. That means “fewer surprises and more preparation.”
This off-hand comment provides a glimpse into the media’s psyche. Assuming Norcross is serious, and naming a snowstorm isn’t some absurd attempt to hype the weather, that means the media believes we are unable to grasp the concept of snowfall unless they name it after a cartoon fish.
If Bryan Norcross says it’s essential to name the storm in order to track and prepare for it, then I believe him. I can’t help wondering what difference it could make if the storm has a name while they track its location but I guess that’s why he works for the Weather Channel and I don’t. I didn’t think about people being unable to prepare for the storm if the Weather Channel didn’t step in and name the storm. It’s a good thing they had the wisdom to do that though. Americans’ alerted to the fact a large but unnamed snowstorm was headed their way would have been at a loss to know what to do. They would have likely purchased flip-flops and sunscreen in their confusion.
I only hope the Weather Channel staff will be honored as they deserve for their thoughtfulness. On a related note, the media nicknamed Kim Kardashian’s unborn baby “Kimye” — a combination of her name and her boyfriend (Kanye West). The media is probably acting on the same principle of stating the obvious in a cutesy way to make sure it pervades the consciousness of even the dimmest amongst us. However, I think the Kardashians are probably appreciative for the clarification.